Mask = Life.
COVID -19 Project 2020
InDesign, Illustrator & Photoshop
This project was designed to spread awareness surounding the Covid-19 pandemic on college campuses. The image would be printed as stickers or on various apparel and accessories.
The final Imagery was selected for display in the 2020 campaign.
Leilani Ward | SUNY Brockport
“I began with an octagon shape because I knew viewers would associate it with a stop sign, and therefore catch their attention. I decided on black because it is both bold and warning color when paired with the correct message. I chose the white icons in contrast to the gray “reflection” to illustrate what could happen if one does not wear a mask and socially distance. I think the final result is blunt and visually effective.”